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BizReport : April 4, 2016 Archive

April 4, 2016 Archive

Advertising | April 04, 2016

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner. >>

Trends & Ideas | April 04, 2016

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. >>

Advertising | April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with multi-channel. >>

Social Marketing | April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. >>

Internet | April 04, 2016

Expert: How to use AI to connect

The DigitalGenius "Human+AI" Customer Service Platform is deployed on a SaaS basis, to companies, which aim to have practical implementations of artificial intelligence working within their operation without going bankrupt. One expert offers advice on how brands can better use artificial intelligence. >>

Mobile Marketing | April 04, 2016

Wifi in hotel rooms as important as a great view

On arrival at a hotel, do you ask for the wifi password at check-in and then expect a swift connection once in your room? You are not alone, according to a new survey by Roomzzz. >>