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BizReport : Ecommerce : March 31, 2016


UK consumers see future of retail as buying with Bitcoin and drone deliveries

What does the future of shopping look like to people in the UK? According to a survey by Infomentum, by 2020 people expect to be using Bitcoin and augmented reality and 3D printing.

by Helen Leggatt

In their survey of more than 1,000 office workers in the UK, Infomentum found that many believe technology will radically change the way we shop in the next few years, as it has done in the past few.

Today, consumers have come to expect on-the-go information thanks to smartphones, and they demand websites are easy to access. If not, 77% will immediately leave and go elsewhere, 89% will broadcast their negative experience on social media ad 89% will post a negative online review. Today's consumers cite clear navigation (76%), speedy loading times (60%) and effective search functions (51%) as key to a good website shopping experience.

But, what about the future? New technology will, no doubt, dramatically change the buyer journey. In fact, consumers in the UK see several changes afoot. One in five would like digital currencies, such as Bitcoin, to become mainstream by 2020 and 15% want augmented reality to help them try before they buy. Another 16% expect 3D printed product downloads to be available by as early as 2020 and 14% would like to see drone deliveries.

"While this array of new technologies may seem daunting for many businesses, retailers must be prepared to think about how such tools are likely to impact their businesses at a long-term strategic level," says Vikram Setia, partner and chief commercial officer at Infomentum. "Those that fail to develop the necessary technology roadmap, will have already fallen behind."

Image via Shutterstock

Tags: augmented reality, digital currency, digital trends, future, retail, technology, trends










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