News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips emailers can take from March Madness
March Madness is getting underway, and as basketball fans around the US tune in, Campaigner reminds businesses that they can also take something away from the courts: tips to slam dunk their next email campaign.
First, don't foul out
"Too much aggression on the court will get you fouled out and sitting on the bench for the rest of the game. Similarly, you shouldn't take an aggressive approach to your email marketing strategies. Bombarding your subscribers with too many messages will quickly get you benched with an "unsubscribe." Use insights from previous campaigns to determine the email frequency that will resonate most with your customers, and then set up automated campaigns to ensure that messages are delivered at the right pace," advise the Campaigner experts.
Second, calculate those shots
"Hyper-personalized offers can be clutch for conversion rates, and nothing reveals more about your contacts than what they purchase and when. Use this information to make calculated offers for complementary products and refills for items that may wear down or run out," writes the company.
Third, try those option plays
"Coaches switch up their runs from quarter-to-quarter, game-to-game until they find one that works best against each opposing team. As a marketer, switch up your segments in the same way. Your contact demographics are always changing, so your messaging, and its recipients, should as well," advises Campaigner.
Image via Shutterstock
- Report: Half of online buys happen after an hour
- Expert: Why real time isn't fast enough
- What new crowdfunding rules mean for SMBs
- Study IDs how retailers can compete with Amazon
- Expert: How to determine if calls are leads or not
- Expert: Travel brands need responsive design
- Poor advertising among travel brands hinders data collection
- Unplug for your health and mental well-being, urges parenting website
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...