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BizReport : Mobile Marketing : March 03, 2016


Survey: Wearables users concerned about privacy

As with mobile devices and online payments, privacy is a leading cause for worry in the wearables sector. That, according to new Centrify data, which indicates that nearly half (42%) are most concerned about the personal data on their wearable devices.

by Kristina Knight

Wearable consumers are also concerned about device control and a lack of IT management as well as the increase in data breaches across the digital spectrum.

"As wearables become more common in the enterprise, IT departments must take serious steps to protect them as carefully as they do laptops and smartphones," said Bill Mann, Chief Product Officer for Centrify. "Wearables are deceptively private. Owners may feel that due to their ongoing proximity to the body, they're less likely to fall into the wrong hands. However, hackers don't need to take physical possession of a device in order to exploit a hole in security. The best news is that solutions already exist that can easily wrap wearables into the identity management picture."

Researches with Centrify also found that most wearables users (69%) are not using fingerprint scanners, voice recognition or simple passcodes to access their devices. Just over half (56%) of wearable users use their device to access business apps including Salesforce, Google Docs and Dropbox, and suites including Microsoft Office.



Image via Shutterstock

Tags: Centrify, mobile devices, mobile marketing, mobile trends, wearable trends








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