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BizReport : Ecommerce : March 14, 2016


Study: Retail therapy bringing shoppers in

That shopping high is bringing more and more shoppers to retailers doors - or online portals. That's the takeaway from the new Ebates Spring Shopping survey which found nearly all shoppers (96% adults, 95% teens) engage in 'retail therapy'.

by Kristina Knight

Having a bad day? Bored? A trip to the mall might turn around that state of mind. Ebates new survey found most Americans like retail therapy, and more than half (66% Adults, 75% Teens) say it's a great cure for boredom.

Survey researchers identified the goods that are most likely to make shoppers feel good. Top of the list? Entertainment (42%) and Travel (40%) top the list for adults while Tech (51%) and Entertainment (43%) top the list for teens.

"Our survey confirms that Americans enjoy shopping and that buying things makes them happy," said Ebates.com CEO Kevin H. Johnson. "When it comes to retail therapy and online shopping, happiness is just a click away. At Ebates, we make the experience even better by giving cash back every time you shop at any of your favorite stores."

Other interesting findings from Ebates Spring Shopping Survey include:

• 62% report cash-back shopping is the most rewarding
• 63% are 'most satisfied' when shopping for themselves
• 41% of Adults, 36% of Teens shop while watching TV

As for where shoppers are finding new brands, most (70% Adults, 61% Teens) say they find out about new brands through television while nearly two-thirds (60% Adults, 58% Teens) say they find new brands while shopping.

Image via Shutterstock

Tags: Ebates, ecommerce, ecommerce trends, retail trends










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