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BizReport : Research : March 01, 2016

Reports: What SMBs, consumers think about SuperTuesday

Millions of Americans will head to the polls today for SuperTuesday - a slew of primaries that historically have been must-win for Presidential candidates who want to win their party nominations. This year, more consumers and more business owners are considering the long-term implications of this voting day.

by Kristina Knight

Manta recently surveyed small business owners and found that most (64%) plan to cast a primary vote this year; of those planning to vote one-third are partial to Donald Trump winning the nomination because 'he isn't a Washington insider' and because 'he is a successful businessman'. Other interesting findings from Manta's survey include:

• 26% of SMB owners are undecided on who would make the better president
• 44% say they're most likely to be influenced by a candidate's stance on taxes, healthcare and wages
• 41% say their personal ethics will lead their vote
• 8% say they are swayed by candidates' past voting record

Meanwhile, AddThis has released data the breaks down the issues consumers are most concerned about by state. For example, about one-third of voters in Arkansas are concerned about small business issues, and the environment, but Colorado voters are most concerned about energy issues and the sharing economy. Other interesting findings from AddThis include:

• Massachusetts voters are most interested in immigration and technology issues
• Minnesota voters are concerned about healthcare and taxes
• Oklahoma voters are concerned about homeland security and energy issues

Image via Shutterstock

Tags: 2016 Presidential election, 2016 SuperTuesday, Addthis, Manta, Small Business, SMB trends

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