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BizReport : Mobile Marketing : March 06, 2016

Report: Mobile high on retailers' list

Look for more in the mobile space where retailers are concerned. That is the takeaway from new RetailMeNot data, which finds nearly all (87%) of retailers plan to increase their mobile strategy over the next year.

by Kristina Knight

Retailers are high on mobile. According to RetailMeNot's new survey 87% of retailers will increase their mobile spending this year while 73% say they'll also increase their overall digital spending. Nearly two-thirds (62%) say they'll increase offline spending as well.

"We've seen increased interest from our retail partners working to better understand how mobile marketing channels like RetailMeNot can help them drive brand awareness, traffic online and in-store, and ultimately sales," said Marissa Tarleton, CMO, North America, RetailMeNot, Inc. "Leaders in retail marketing have been increasingly investing more in digital media through mobile channels, and attribution capabilities are helping them to better understand the real net positive impact of these investments."

Other interesting findings from the survey include:

• 76% believe they can get more from mobile than they are currently getting
• 74% of mobile teams say they are also responsible for digital promos that drive in-store as well as online shopping
• 75% believe mobile codes help them track ROI

"The findings of this study corroborate what we are hearing from our retail partners, including how many traditional marketers are struggling to make the shift as fast as possible while working to measure and understand the impact of these investments. Furthermore, RetailMeNot is also happy that the study revealed our company to be one of the top three best ROI channels for our retail partners making mobile marketing investments through our mobile website and app," said Tarleton.

Image via Shutterstock

Tags: ecommerce, M:Commerce, mobile commerce, mobile marketing, RetailMeNot

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