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BizReport : Ecommerce archives : March 17, 2016

IMRG eRetail Sales Index shows highest growth since June 2015

The latest IMRG-Capgemini eRetail Sales Index shows the highest UK online shopping growth in nearly a year, well ahead of their growth forecast.

by Helen Leggatt

Shoppers in the UK spent £8.9billion online in February 2016, 18% more than they did a year ago, according to IMRG's latest figures. It's the highest growth since June 2015. Online clothing sales were up 22% on last year - the highest increase since 2013 - and menswear was up 31%. Accessories were up by 35% and electricals by 6% YoY.

Overall retail sales in February were flat.

According to Richard Tremellen, retail insight and data specialist at Capgemini, average basket values were up 11% YoY, indicating factors other than discounting are driving growth. "The strong performance in clothing suggests retailer investments in breadth of range, flexible delivery and ease of returns may be paying off for this sector," he said.

"Following a strong performance in January, UK e-retail sales continued to accelerate last month, resulting in overall year-on-year growth of 16%, year-to-date," said Tina Spooner, chief information officer at IMRG. " Although this is on the back of a relatively weak performance in Q1 2015, the latest results are impressive and are well ahead of our 11% growth forecast for 2016."

The shift towards shopping on mobile devices continued, with smartphones accounting for over a third (34%) of mobile commerce sales during February - up from 24% in the same month last year.

Image via Shutterstock

Tags: clothing, mobile, online shopping, retail, U.K.

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