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BizReport : Search Marketing : March 18, 2016

Google continues efforts to make search results mobile-friendly

Google is once again tweaking mobile search results with the aim of giving mobile-friendly websites higher rankings.

by Helen Leggatt

Beginning at the start of May this year, Google is furthering its efforts to give mobile-friendly websites higher rankings in search results returned to mobile users.

Google's rationale behind the change, outlined in a recent blog post, is that "Getting good, relevant answers when you search shouldn't depend on what device you're using".

The changes are a continuation of Google's efforts last year, dubbed "mobilegeddon" and some have dubbed that latest move as "mobilegeddon II".

However, it is apparent from many sources that mobile is the way things are heading, so Google's decision should not come as a big surprise.

Specifically, the changes will increase "the effect of the ranking signal" to present more relevant mobile-friendly websites to those using a mobile device. The changes will only affect those websites that have yet to be optimized for mobile and Google stresses that websites that contain strong content will still rank well as content is what ultimately matters.

Webmasters can check just how friendly their websites are by taking Google's "Mobile-Friendly Test" and use the "Webmaster Mobile Guide" to see what improvements, if any, need to be made.

d8nn /

Image via Shutterstock

Tags: mobile, search, website

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