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BizReport : Mobile Marketing : March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow.

by Kristina Knight

First, tracking across devices

"For us, one of the biggest trends we've seen, and helped implement, is the ability to track consumer intent across multiple devices," said Eldar Sadikov, Jetlore. "As consumers research and buy more on their mobile devices, being able to make that experience fresh and relevant will be key for businesses to stay profitable. Our technology, for example, is able to help personalize the customer experience on mobile in ranking product categories at the top of a shopper's mobile web browser page or application page in order of what's most relevant to them and what they're most likely to search for. This capability is critical for retailers that want to stay relevant for modern shoppers."

Second, responsive design

"Until now, personalization for consumers has started at the product page, but the future of e-commerce will push personalization to the homepage, and will react to consumer behaviors in real time for a unique online buying experience from the consumers' first click," said Sadikov.

Third, making emails mobile friendly

"Also, nearly 60 percent of emails are opened on mobile. Most brand and retailer emails are opened on mobile devices. The ability to make these emails functional and optimized for mobile is a huge opportunity," said Sadikov.

Image via Shutterstock

Tags: Jetlore, M:Commerce, m:commerce trends, mobile commerce, mobile marketing

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