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BizReport : Ecommerce : March 16, 2016

Ecommerce Roundup: Tools for targeting, analysis

In today's ecommerce roundup, a trio of releases that should give brands better analysis not only of their customers but of their business.

by Kristina Knight

First, UK-based Leapfrogg has launched the Customer Intelligence Index; the offering measures retailers' and brands' ability to collect and analyze customer data. This kind of insight can give businesses better insight into how they are performing, which can lead to better consumer-based campaigns.

"The Customer Intelligence Index helps retailers uncover opportunities to improve their understanding of behaviours that influence purchasing decisions," said Rosie Freshwater, MD of Leapfrogg. "It gives an immediate glimpse of what needs to be focused on to create a full picture of shoppers past, present and future."

Meanwhile, programmatic ad platform Choozle has launched a suite of targeting tools that are account based. The platform includes IP address targeting as well as CRM matching tools, allowing brands to use CRM-based files to better target consumers.

"Advertisers are evolving their approach to granularly target desired individuals with programmatic ads," said Choozle CEO and co-founder, Andrew Fischer. "CRM Matching and IP Address Targeting are the ideal tools for advertisers to not only better understand their audiences, but to efficiently reach them across multiple channels with campaigns that will drive engagement."

And 123ContactForm has launched a form builder for simple website development. The new tool is set up to help businesses using Weebly build better, more effective websites; the tool includes options for registration forms and surveys.

"Weebly site builder is very renowned and it has always been on our radar for an in depth integration. As we target the same customers, this was the right thing to do now", explained Florin Cornianu, CEO and co-founder of 123ContactForm.

Tags: 123ContactForm, advertising, Choozle, ecommerce, ecommerce trends, Leapfrogg

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