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BizReport : Ecommerce archives : March 01, 2016

Ecommerce Roundup: Platforms increase customer connection

In today's ecommerce roundup, three platforms have released new tools that promise better connection to consumers.

by Kristina Knight

First, Cardlytics has launched the Cardlytics Platform Solutions, giving retailers access to first party purchase intent data. There are three main services: Audience, Measurement and Insights.

"As marketers saw the value of the insights we were able to provide from our flagship offering, Cardlytics Direct, we recognized a significant opportunity to extend the impact of our intelligence platform beyond our native banking channel," said Lynne Laube, COO and President, Cardlytics. "Cardlytics Platform Solutions utilize purchase intelligence from our partnerships with more than 1,500 financial institutions to make marketing more relevant and measurable."

Meanwhile, nChannel has released several upgrades to their merchant software; the upgrades include improvements to the Amazon Connector so that merchants can use real time listings, order management and ship status feeds. They've also improved their overall inventory management.

"With the continued growth and power of Amazon, merchants today recognize the importance of being where customers are, but while there are benefits to listing products on individual marketplaces, there is also a cost to selling this way," said Steve Weber, President & CEO of nChannel. "By neglecting to offer purchase power via the merchant website, merchants are missing out on an important opportunity to serve customers in any channel and still control inventory, fulfillment and selling costs. By serving as a strategic partner to these merchants, nChannel is helping them differentiate themselves in the market while helping them become their own marketplace."

And Bombora has partnered with Cintell; through their partnership Bombora's intent data will be available through Cintell's SmartPersonas. This marriage of data should give etailes better insight into their customer base.

"This is a brand new type of analysis for Bombora -- it's the first time our intent data has been used to provide a view of trending topics by industry," said Bombora founder and CEO, Erik Matlick. "Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns.

Tags: Bombora, Cardlytics, ecommerce, ecommerce tools, ecommerce trends, nChannel

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