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BizReport : March 23, 2016 Archive

March 23, 2016 Archive

Social Marketing | March 23, 2016

London takes top spot on Twitter

You may want to wake up in a city that never sleeps, or lose your heart in Paris, but on social media the city that beats out all the others in the world... is London. >>

Trends & Ideas | March 23, 2016

27% of U.S. office workers would sell their workplace password

More than a quarter of office workers in large companies in the U.S. would sell their work password to someone outside the firm, according to a recent survey sponsored by SailPoint Technologies, and they wouldn't ask a king's ransom for it. >>

Ecommerce | March 23, 2016

UK retailers fail to follow-up abandoned product page visits

According to a recent study from Bronto Software, most UK retailers fail to send follow-up emails to shoppers who browse product pages but leave without making a purchase. >>

Advertising | March 23, 2016

Report: Human connection important for brands

With more consumers turning to email and social media to solve product problems, one report indicates that the human connection remains important for businesses. >>



Advertising | March 23, 2016

Experts: What Google Analytics 360 means for brands

This month Google announced a new suite of tools, Google Analytics 360, that are geared toward campaign measurement. The tools compile data from different sourced, and then share insights with brands. Two experts weigh in on what this new offering means for brands. >>

Blogs & Content | March 23, 2016

Brands: How to use millennial content providers to connect

Content has been key to brands for more than a century, but in the digital age, content has become even more important because the barriers for content creation have been removed. One expert explains how brands can use millennial content creators to drive engagement. >>