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BizReport : March 21, 2016 Archive

March 21, 2016 Archive

Ecommerce | March 21, 2016

Top tips to create shoppable content

There is a new trend in online content - and it's more social than you might think. Shoppable Content is content created uses blog-style video and written content that consumers can 'shop' while remaining immersed in the experience. >>

Email Marketing | March 21, 2016

Top 4 tips to strengthen email marketing

Whether a brand has been using email for a year or ten years, there are ways to enhance and strengthen the strategy of email marketing. One expert offers five tips. >>

Advertising | March 21, 2016

Top 3 challenges for call centers

There is a growing disconnect between consumers, brands, and customer service. One expert believes artificial intelligence can help bridge the gaps. >>

Trends & Ideas | March 21, 2016

Despite new tech and services, TV still dominates in UK

Despite new technologies and services, the average television viewer in the UK watches more today than they did just over ten years ago, according to new research released by Thinkbox. >>



Advertising | March 21, 2016

People who use Twitter while watching TV have better ad recall

Research from Twitter, in conjunction with Canvs and Starcom, reveals that television viewers are much more likely to recall an ad when viewing Tweets about that show containing an emotional reaction. >>

Advertising | March 21, 2016

Global ad spend rise driven by mobile as desktop stagnates

Marketing intelligence firm Warc has released its global ad spend predictions for this year and next, and expects global ad spend to rise 4.4% this year but slowing in 2017. >>