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BizReport : March 18, 2016 Archive

March 18, 2016 Archive

Ecommerce | March 18, 2016

How to detect and remove fake reviews

Detecting fake reviews requires a great deal of diligence and process. It's very important to have an established and documented quality assurance approach that does as much as possible to validate the reviewer and the review. One expert offers these three tips. >>

Blogs & Content | March 18, 2016

Why brands should invest in shoppable content

Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space. >>

Advertising | March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong data strategy. >>

Search Marketing | March 18, 2016

Google continues efforts to make search results mobile-friendly

Google is once again tweaking mobile search results with the aim of giving mobile-friendly websites higher rankings. >>

Advertising | March 18, 2016

Despite disclosures, consumers still find it hard to spot native advertising

Despite the rules and regulations surrounding native advertising, consumers are finding it difficult to differentiate between what is editorial content and what is advertising, according to research conducted by the Grady College of Journalism and Mass Communication at the University of Georgia. >>

Mobile Marketing | March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles on their smartphones. >>