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BizReport : March 14, 2016 Archive

March 14, 2016 Archive

Advertising | March 14, 2016

How to spruce up your brand for spring

Spring cleaning is just around the corner for most people in the Northern Hemisphere, and it should also be on the table for brands. One expert offers three tips for brands to spruce up this spring. >>

Email Marketing | March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than either Facebook or Twitter. How can CRM and email work for you? >>

Ecommerce | March 14, 2016

Study: Retail therapy bringing shoppers in

That shopping high is bringing more and more shoppers to retailers doors - or online portals. That's the takeaway from the new Ebates Spring Shopping survey which found nearly all shoppers (96% adults, 95% teens) engage in 'retail therapy'. >>

Ecommerce | March 14, 2016

British workers believe 91% of businesses will not be competitive by 2020

New technology will result in many UK businesses no longer being competitive by 2020, and more professions becoming increasingly automated, according to new research among British workers by Infomentum. >>

Advertising | March 14, 2016

Tech-savvy Gen Z big spenders with short attention spans

Born after 1995, Generation Z are young but their influence on spending and attitudes to advertising are both traits that brands need to be aware of, according to new research from Oliver. >>

Research | March 14, 2016

Study: Gender pay gap among CEOs in the UK is non-existent

The gender pay gap among CEOs in the UK does not exist, according to new research from Dr. Philipp Geiler of EMLYON business school and Professor Luc Renneboog of Tilburg University department of finance. >>