March 4, 2016 Archive

Advertising | March 04, 2016

Ad blockers willing to turn off software to access content when asked

That latest Internet Advertising Bureau (UK) figures show that the number of people using ad blockers continues to rise. However, more than half are willing to turn them off to access content they want. >>

Trends & Ideas | March 04, 2016

Prosecution changes afoot in UK to deal with online harassment

Twitter is to train prosecutors in England and Wales how to deal with online harassment and abuse with the ultimate aim of helping victims of domestic and sexual violence. >>

Ecommerce | March 04, 2016

Ecommerce Roundup: Tools to engage shoppers

In today's ecommerce roundup, a new payment processing option, and a way for merchants and retailers to easily integrate social into their ecommerce strategy. >>

Mobile Marketing | March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned - app installs increased nearly 200% YoY. >>

Blogs & Content | March 04, 2016

Expert IDs global content drivers

Content remains a big buzzword for online businesses. There is social media content, product content, content about the business, and marketing content. Add to that the fact that an increasing number of global shoppers are looking for specific products, and content adds another challenge: translation. >>

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