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BizReport : March 1, 2016 Archive

March 1, 2016 Archive

Advertising | March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. >>

Research | March 01, 2016

Reports: What SMBs, consumers think about SuperTuesday

Millions of Americans will head to the polls today for SuperTuesday - a slew of primaries that historically have been must-win for Presidential candidates who want to win their party nominations. This year, more consumers and more business owners are considering the long-term implications of this voting day. >>

Blogs & Content | March 01, 2016

Brands should embrace the beauty of bloggers

Beauty bloggers, and not the makeup artists behind cosmetic brands, are the main influencers in the market, according to new research from Fashionbi, thanks to their daily activeness and one-on-one reach with fans. >>

Ecommerce | March 01, 2016

Ecommerce Roundup: Platforms increase customer connection

In today's ecommerce roundup, three platforms have released new tools that promise better connection to consumers. >>

Ecommerce | March 01, 2016

Despite growth of ecommerce retailers plan physical store expansions

Despite the rise of online and mobile shopping, more than 8 in 10 of 150 international retail brands plan to open more stores in 2016, according to property firm CBRE's latest research. >>

Ecommerce | March 01, 2016

51% of businesses lack expertise necessary to execute digital strategies

More than half of businesses have been classified by digital commerce consultancy Salmon and managed cloud company Rackspace as laggards when it comes to digital strategy. >>