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BizReport : Email Marketing : February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns.

by Kristina Knight

First, romance the reader.

"Subject lines that included a seasonal word increase click-through rates for email campaigns, and one word in particular can increase click-through rates by more than 200%," said Steven Aldrich, Chief Product Officer, GoDaddy. "Your subject line is still critical when it comes to engaging with customers around email marketing. GoDaddy found that including seasonal words in your subject line may increase click-through rates for email campaigns. Emails with subject lines that used the word "romance", "date", "cupid" and "crush" saw higher open rates. Inclusion of the word "romance" increased click-through rates by 155%, but the real winner was "crush," which increased click-through rates by a whopping 205%."

Second, start early.

"Friday or Saturday might make the best date night, but according to the data from 2015, Monday is the best time to send your Valentine's Day email message to customers," said Aldrich. "In 2015, open rates on Mondays were 85 percent higher than the other days of the week."

Third, get engaging.

"Your business doesn't need to be directly related to items you'd traditionally associate with Valentine's Day like dinner dates, flowers and chocolates. There are plenty of ways to make the most of this time of year and share seasonal content. Get creative and offer suggestions for fun outdoor activities, art projects or top-ten lists, like best rom-coms! We found that offering ideas for gifts, crafts, recipes and projects for kids were among the most clicked-through emails sent in 2015. Emails offering ideas for Valentine's Day dates, last-minute gifts for your significant other and ideas and tips on how to keep the romance alive all saw higher engagement," said Aldrich.

Image via Shutterstock

Tags: email content, email marketing, email tips, GoDaddy, Valentine's Day

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