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BizReport : Trends & Ideas archives : February 02, 2016

The rise of voice recognition and its effect on content marketers

A new report from Parks Associates reveals that more smartphone owners are exploring the use of intelligent features and interfaces, such as voice recognition.

by Helen Leggatt

Almost 9 in 10 (86%) of U.S. broadband households now use smartphones and, in such a mature market, users are now exploring intelligent features and interfaces such as voice and face recognition.

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associates in a recent press release.


The use of voice recognition for smartphones is leading to growing interest in the feature in other technologies such as the Internet of Things.

According to an August 2015 report from Techavio, the voice recognition industry will be a $601million industry by 2019.

The rise in use of voice recognition will mean content marketers need to change the way they think about SEO. Instead of structuring content around keywords, "content marketers must start structuring content around the natural-language questions users might be asking their devices--particularly questions that begin with who, what, where, why or how," says Skyword's Krystal Overmyer.

Image via Shutterstock

Tags: intelligent features, Internet of Things, smartphone, technology, voice recognition

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