Survey: Mobile commerce driven by multiple devices

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Criteo has released the Q4 2015 State of Mobile Commerce Report, and among the findings are the multiple devices are leading consumers to make online purchases. While more than half (60%) of mobile purchases are credited to smartphones, their data also shows that about half (40%) of all ecommerce transactions involve multiple devices – smartphone, PC, tablet.

“Criteo’s quarterly Mobile Commerce Report demonstrates that mobile is an essential component of commerce today, with most consumers browsing and buying across multiple devices,” said Jonathan Wolf, Chief Product Officer, Criteo. “In order to better understand this digitally-savvy consumer, marketers need to stop looking at each device on its own, and start understanding the user behind them. Multi-device behavior is the new normal. Criteo’s new Universal Match solution enables advertisers to zero in on shoppers at the time they are most likely to purchase, with a targeted message across all of their devices.”

Other interesting findings from the report include:

• 4 in 10 online purchases occur across multiple devices
• 1/3 of multi-device purchases are completed via mobile device
• Mobile transactions increased 15% YoY (Q4 2014 vs. Q4 2015)
• Tablets account for more high-value sales than smartphones
• 37% of desktop buyers browse retailers sites via multiple devices
• 43% of tablet shoppers use multiple devices during the purchase journey

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.