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BizReport : Search Marketing : February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game.

by Helen Leggatt

Google's data reveals that, for the first time ever, mobile accounted for the majority of the game's views - some 60% of the 330 million views. During the game people spent a whopping 300,000 hours watching teaser videos and ads for this year's big game.

Furthermore, Google reports that 82% of searches driven by TV ads occurred on smartphones, up from 70% last year. Just 11% of TV-driven searches happened on desktop computers and even less, 7%, on tablets.

The top trending searches on Google were Beyoncé performing "Formation" in top position followed by Lady Gaga performing the National Anthem, "Jonathan Stewart scores touchdown," "Brandon McManus scores field goal," and "C.J. Anderson scores touchdown".

The brands whose ads drove the greatest volumes of searches during this year's Super Bowl were Audi, Acura, Universal Pictures, Honda, Kia, 20th Century Fox, Amazon, Doritos, Disney, and Jeep.

Image via Shutterstock

Tags: advertising, data, Google, mobile, search, Super Bowl 50

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