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BizReport : Mobile Marketing : February 03, 2016


Research reveals differences in transport, travel preferences between iOS and Android users

Analysis of searches made on UK mobile search engine Gopili reveals key differences in the travel and transport preferences between iOS and Android users.

by Helen Leggatt

Nearly half of all traffic to Gopili.co.uk comes from mobile (48%), and it is this data that has been analysed to gain insight into the travel and transport preferences of iOS and Android users in the U.K.. French startup KelBillet launched the app and website in January 2015 and boasts more than 3.5million users. Gopili provides users with journey times and prices for a wide variety of transport options and providers, including ride sharing operators like Blablacar and enables users to purchase tickets.

According to Yann Raoul, CEO of Gopili, "it has become primordial for online travel actors to understand the mobile usage and behaviors of travelers. The study reveals key differences regarding the travel and transport preferences of iOS vs Android users."

Key differences were highlighted, including that iPhone users travel more than Android users - 40% more - and, as well as choosing more expensive transport options, they choose different destinations. While iOS has a smaller share of the market in the UK, results were weighted accordingly.

In terms of domestic searches, the cities of London, Manchester and Birmingham were in the top three for both iPhone and Android users. However, while Blackpool was the preferred seaside destination for Android users, iPhone users were more likely to choose Brighton.

Furthermore, while Paris was the highest ranked European destination, it scored better among iOS users (ranked 7th) than among Android users (ranked 9th). In fact, iPhone users were found to have more interest in European destinations with 17% more searches than Android users for cities outside of the UK.

train.png

In terms of transport preferences, rail was the favorite mode among both sets of users. However, iPhone users opt to travel by rail (55% vs. 49%) or plane (6% vs 4%) more than Android owners. Android users appear to be more price sensitive and willing to forego speed to destination for price, thereby more likely to take the coach (38% vs 31%) or ride share (9% vs 8%).

EQRoy / Shutterstock.com

Image via Shutterstock

Tags: apps, Gopili, mobile, search, travel, U.K.










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