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BizReport : Mobile Marketing : February 08, 2016


Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space.

by Kristina Knight

First, Sundays are go-to days for mobile apps according to AppsFlyer. For both Android and iOS, downloads skew higher on Sundays; for iOS apps, there is a 25% increase is app downloads on the weekends. Android also shows more downloads over the weekend, but where iOS downloads sharply drop starting Monday, Androids decrease is more gradual.

As for engagement, Android users are more likely to engage during the weekdays while iOS uses are most likely to engage over the weekend.

Other interesting findings from the report include:

• The highest click to convert rates are seen in Transportation, News/Magazine and Lifestyle apps
• The lowers click to convert rates are seen in Games, Entertainment and Shopping apps
• On average, verticals show 5% retention rates after 30 days

"Put most of your focus on improving retention; use data and analytics to pinpoint which source delivers which kind of users so you know where to focus your spend; make sure your app offers a perfect user experience as disruptions will drive your users to the many alternatives apps just waiting for them," write the experts at AppsFlyer. "If you have a cross platform version of your app, try to pinpoint exactly what's working in the version with the higher retention score - whether in your marketing or the app itself."

Image via Shutterstock

Tags: app trends, AppsFlyer, mobile apps, mobile marketing mobile commerce, mobile trends










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