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BizReport : Mobile Marketing : February 10, 2016


Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space.

by Kristina Knight

When it comes to consumers and mobile video, advertisers in three specific verticals are likely seeing more bang for their advertising buck. Positive Mobile studied outstream mobile video during Q4 2015 and found mas market retailers take more than half of retailers' 19% mobile video ad share, with drug stores and fashion holding down about 10% each.

For tech, Apps (57% of an 18% share) lead the way.

"As this was Q4, finding Retail and Automotive along with Consumer Packaged Goods and Tech / Apps at the top of the mobile video advertising charts was no surprise," said Positive Mobile CEO & founder Tzahi Stein. "What surprised us is the relatively low ranking for Travel and particularly Financial Services. For FinTech and Mobile Payments to catch on, we'll have to see Financial Services advertisers lead in a mobile marketing category like mobile video. And given the growth of digital travel solutions as well as the experiential nature of travel advertising, mobile video is a natural marketing channel for this industry."

Other interesting findings from the report include:
• Auto holds an 11% share of mobile video advertising
• Arts/Entertainment holds a 7% share
• Financial Services hold a 6% share

Interestingly, Telecoms hold only a 3% share of mobile video advertising.

Image via Shutterstock

Tags: mobile marketing, mobile trends, mobile video, Positive Mobile, video advertising










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