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BizReport : Mobile Marketing : February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience.

by Kristina Knight

First, Badgeville has launched MotivationMetrics, a data and analytics platform that gives brands a better understanding of their customers by using gamification and performance analysis. The platform integrates with mobile apps and collects data from mobile devices, social networks and CRM interfaces.

"We recognize the growing importance of gamification data to leaders at all levels. Today's leader needs data and insights that go beyond mere engagement. No other solution can connect all of these pieces of the puzzle to show the impact digital motivation has on performance and recognition across the enterprise," said Jon Shalowitz, CEO, Badgeville. "With the Badgeville platform and MotivationMetrics, customers and business owners can identify and motivate the key behaviors that help companies achieve their business goals with a compelling ROI."

Meanwhile, Purch has launched PurchX for Android; the new app is puts customers in contact with reviews, pricing and product information while they are in stores via their mobile devices. They have also integrated ShopSavvy's pricing interface to the platform, allowing customers to opt-in to store discounts.

And, Mast has launched a platform for professionals who work from home or on a contract basis. Through the solution can create a 'professional' phone number on their personal mobile device; return calls to businesses will identify as the work phone number rather than the personal number.

"We see freelancers and startups put so much time and effort into branding, and voice communication has been the missing piece," said Mast CEO David Messenger. "When a freelancer gives a client a New York City work number, it elevates their professional image. We want to give people a simple and flexible way to juggle their work and personal lives so they are in control and can be more successful, backed up by great service and value."

Tags: Badgeville, m:commerce, Mast, mobile marketing, mobile trends, Purch

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