News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few SMBs realise the benefits of technology for productivity, growth
Small business owners are already busy multi-taskers, and have embraced the Internet and social media. But, according to new research commissioned by 123-reg in the UK, few are aware of how technology can make them more productive.
In a survey of more than 1,000 businesses with one or two employees, commissioned by 123-reg and conducted by YouGov, it was found that almost three-quarters had a website, and had done so for more than three years.
However, the survey also revealed that few linked their online presence with their day-to-day processes and, as such, were not maximising productivity, despite nearly two-thirds (63%) expressing a wish to increase their company's productivity. According to recent UK government business estimates, giving five hours per week back to small businesses could generate an additional £23billion in revenue. Indeed, almost a fifth (17%) of the business owners surveyed said that their business growth has been affected negatively by a lack of time, and 31% said they could make more money if they were more productive.
The vast majority (82%) were found to be using Microsoft Office products but, once again, few were aware of just how those products could save time and boost productivity. Furthermore, 65% were using an older version of Microsoft Office.
"The survey demonstrates that whilst small businesses are hungry for growth, they don't always fully understand how technology can assist in their ambitions," said Glenn Woolaghan, small business director at Microsoft UK. "With functions such as regular updates, additional OneDrive cloud storage and ongoing support, small business owners will be able to bridge the technology gap to gain productivity benefits."
As well as a lack of awareness as to the benefits of new technology, other barriers to boosting productivity were cited including spending too much time on admin (28%), managing customer communications (17%), travel to meetings (11%), managing IT issues (85%) and tax/National Insurance (9%).
Earlier this year, Worldpay reported that one in five small business owners in the UK admit to using nothing more than pen and paper to run their businesses, spending twice the amount of time on finance and admin than they do on selling.
Image via Shutterstock
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...