News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Few SMBs realise the benefits of technology for productivity, growth
Small business owners are already busy multi-taskers, and have embraced the Internet and social media. But, according to new research commissioned by 123-reg in the UK, few are aware of how technology can make them more productive.
In a survey of more than 1,000 businesses with one or two employees, commissioned by 123-reg and conducted by YouGov, it was found that almost three-quarters had a website, and had done so for more than three years.
However, the survey also revealed that few linked their online presence with their day-to-day processes and, as such, were not maximising productivity, despite nearly two-thirds (63%) expressing a wish to increase their company's productivity. According to recent UK government business estimates, giving five hours per week back to small businesses could generate an additional £23billion in revenue. Indeed, almost a fifth (17%) of the business owners surveyed said that their business growth has been affected negatively by a lack of time, and 31% said they could make more money if they were more productive.
The vast majority (82%) were found to be using Microsoft Office products but, once again, few were aware of just how those products could save time and boost productivity. Furthermore, 65% were using an older version of Microsoft Office.
"The survey demonstrates that whilst small businesses are hungry for growth, they don't always fully understand how technology can assist in their ambitions," said Glenn Woolaghan, small business director at Microsoft UK. "With functions such as regular updates, additional OneDrive cloud storage and ongoing support, small business owners will be able to bridge the technology gap to gain productivity benefits."
As well as a lack of awareness as to the benefits of new technology, other barriers to boosting productivity were cited including spending too much time on admin (28%), managing customer communications (17%), travel to meetings (11%), managing IT issues (85%) and tax/National Insurance (9%).
Earlier this year, Worldpay reported that one in five small business owners in the UK admit to using nothing more than pen and paper to run their businesses, spending twice the amount of time on finance and admin than they do on selling.
Image via Shutterstock
- Trends to watch for back-to-school
- Expert shares integration tips for cloud
- How machine learning can impact subscription service offerings
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
- Studies highlight importance of location, relevance
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...