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BizReport : Social Marketing : February 18, 2016

Facebook opens up Instant Articles to publishers great and small

A year on from Facebook's limited launch of Instant Articles the social network has announced it is throwing open the doors to publishers great and small.

by Helen Leggatt

As of April 12th Facebook's Instant Articles program will be opened up to all publishers "of any size, anywhere in the world", announced Facebook product manager Josh Roberts in a blog post.

Since its launch last year, Instant Articles has been limited to major media outlets such as The Atlantic, National Geographic and The New York Times. But now, all publishers may take advantage of the benefits of Instant Articles, the key one being able to overcome the slow loading times on the mobile web. Facebook does this by stripping out most of the code and pre-fetching stories as they are approached in the Newsfeed.

"We built Instant Articles to solve a specific problem--slow loading times on the mobile web created a problematic experience for people reading news on their phones," says Roberts. "This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue,"

Publishers can choose to take 100% of ad revenue by selling ads inside their articles themselves, or let Facebook handle this aspect in exchange for a 30% cut of the revenue.

OlegDoroshin /

Image via Shutterstock

Tags: articles, Facebook, mobile, newsfeed, social marketing

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