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BizReport : Ecommerce archives : February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup.

by Kristina Knight

First, Placed has launched an Out-Of-Home attribution platform; the new tool connects OOH advertising to store visits. Placed Attribution now measures visits across mobile, desktop and OOH venues.

"In the past 12 months we've seen a material uptick in advertisers asking us to extend Placed Attribution into OOH," said David Shim, Founder and CEO at Placed. "OOH advertisers and media companies continue to push for measurement beyond proximity, and Placed Attribution delivers against that demand by introducing a viewability metric combined with ROI metrics including store visits, purchases, and revenue."

And Dwolla has released an update to their payment processing infrastructure; the new portal will allow for faster integrations, better support for users and increased functionality. Dwolla is a leading bank transfer and payment network.

"This simple API packages over 540 pages of ACH [Automated Clearing House] operating rules and guidelines, years of strong banking relationships and experience, and a dynamic infrastructure designed to support new business models and reduce a platform's time to market," said Ben Milne, CEO and founder of Dwolla. "Since July, the demand for a more flexible, robust, and seamless ACH API has fueled our platform's revenue growth by an average of 30% month-over-month."

Tags: advertising, Dwolla, ecommerce, ecommerce trends, Placed

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