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BizReport : Trends & Ideas archives : February 29, 2016

Android used by three times as many people than iOS

Android remains the most popular mobile operating system concludes recent research from Global Web Index.

by Helen Leggatt

Android is currently being used by more than half of online adults (51%), according to Global Web Index's latest figures, compared with just 16% using Apple's iOS.

"Apple's OS might be in second position but the gap between the two systems is considerable," says Felim McGrath, Senior Trends Analyst, GlobalWebIndex (London). "What's more, Android has a distinct lead across all age groups."

Android also has the advantage of being available on a wide range of more affordable devices.

Apple, on the other hand, is more popular among affluent groups as well as being stronger in more mature markets such as the U.S., U.K., Canada, and Australia.

"Its challenge now is to start eroding Android's powerful position in emerging markets (where millions of new internet users are coming online each year)," says McGrath.

Earlier this year, data released by research firm Gartner revealed that together Android and iOS had a 98.4% worldwide market share in the final quarter of 2015 compared to 96.4% in the same quarter 2014. Gartner's figures show Android with a 80.7% global market share while iOS had 17.7%.

Rose Carson /

Image via Shutterstock

Tags: Android, iOS, mobile, operating system

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