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BizReport : Advertising archives : February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers.

by Kristina Knight

First, PushSpring has partnered with LiveRamp to make their app data actionable across LiveRamp platforms.

"The enhanced distribution with LiveRamp and the formal launch of the PushSpring Audience Console are significant landmarks in the growth of PushSpring offerings. Now marketers and publishers can access data and insights about their audiences - and the audiences they may wish to target - and quickly build custom segments for activation through the vast LiveRamp partner network. Ease of use, speed, and targeting at scale will continue to be paramount to how we operate as we expand our offering, and now we can add cross-screen to the list," said Karl Stillner, PushSpring's Chief Executive Officer and Co-Founder.

Meanwhile, Clicktale has acquired FlightRecorder, a mobile app experience leader. The acquisition leads into their upcoming release of Clicktale for Apps, a new platform set to offer mobile brands insight into user experience and engagement as well as app analysis.

"Our clients, who include many leading Fortune 500 brands, know that delivering superior customer experience is the key to beating out their competitors," said Dr. Tal Schwartz, CEO and founder of Clicktale. "More and more of our clients have been asking for a way to understand user behavior inside their apps. We were thrilled to acquire FlightRecorder and are excited to make their innovative and market leading technology available to a broader set of customers."

Clicktale for Apps will be unveiled at the Mobile World Congress next week.

Image via Shutterstock

Tags: advertising, advertising data, advertising tools, ClickTale, PushSpring

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