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Ad Roundup: Email, data solutions released
In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses.
First, PowerInbox has launched an auto-play feature for email marketers. The new release allows brands to optimize muted autoplay videos within email messaging. The solution can be deployed as a dynamic element in either DynamicMail or RevenueStripe from PowerInbox.
"Facebook and now Twitter, along with leading publishers are seeing success with autoplay video ads and now we're excited to bring the same technology and functionality inside email," said Jeff Kupietzky, CEO, PowerInbox. "Based on the major differences we see in video vs. static images with no change in email unsubscribes as reported by our clients, autoplay videos have received broad consumer approval and generated significant revenue for our clients."
Meanwhile, Fiksu has launched the self-serve Mobile Audience Platform. The new offering gives mobile brands access to actionable data as well as audience segmentation tools; it can be used by both agencies and brands.
"Uncovering precise target audiences and audience insights requires quality mobile data. The Fiksu Mobile Audience Platform now puts the power of that data directly into marketers' hands," said Tom Caputo, chief product officer at Fiksu. "Smart mobile marketers who are doing their own media buying are no longer focusing on CPI as a key performance indicator, because it simply doesn't deliver the most engaged audiences at scale. This new product proves it's possible to reach precise target audiences on mobile while expanding media volume and improving the downstream performance goals that really matter."
And Fluent has partnered with LiveRamp to extend the reach of their first-party data. Through the partnership, Fluent's AudienceNow for LiveRamp will allow marketers to build targeted audiences in real time; according to company data pilot campaigns have shown CTRs 123% higher than average.
"We are extremely excited to be announcing our partnership with LiveRamp," said Ryan Schulke, CEO of Fluent. "Our integration will extend the reach of Fluent's immensely powerful, real-time audience identification and creation capabilities, and make it easy for marketers across any vertical to target their best customers, with precision, across every device and channel."
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