News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
46% of U.S. small businesses do not have a website
If you are in business then you will have a website, right? Not so, according to recent research from B2B research firm Clutch which found that nearly half of small businesses in the U.S. do not have a website.
Of the 352 small business owners or managers surveyed by Clutch from across the U.S. from firms with less than 10 employees and less than $1 million in annual revenue, 46% were found to not have a website.
The top excuse for not having a website was that it was not relevant to their business. However, when Clutch asked industry experts in which industries a website would be irrelevant they could think of none.
"No matter what type of business you run, if you have customers, it's necessary to have some sort of information online, at least a page describing who you are and offering contact information," says Max Elman, founder of Razorfrog Web Design. "It's essential to have this information indexed and shown to those looking for you, otherwise you're relying on third parties. Even if you only have a few clients a year, or think that people won't search for your type of services, there will be someone looking for you, and you should try and make their process easier."
Other excuses for not having a website ranged from prohibitive cost (30%) or that their online presence takes the form of a social media presence in place of a website (12%) to a lack of technical knowledge (10%).
"It's still surprising that so many businesses don't have a website. This ignores the fact that most Americans are on the web, looking them up," says Rehan Fernando, CEO at EIGHT25MEDIA. "Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. Even having a one page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation."
The good news is that 24% of those who do not have a website are planning to have one by at least the end of 2017.
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...