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BizReport : February 26, 2016 Archive

February 26, 2016 Archive

Ecommerce | February 26, 2016

Study: Businesses expending time, cash for ecommerce

The time it takes a business to get a strong ecommerce system up and running is getting longer. That's the takeaway from new CloudCraze data. Researchers surveyed more than 300 marketing and IT pros and found about one-third (30%) of B2B and B2C brands spend upwards of $2 million for their current site, and nearly half (44%) say it took at least a year to develop. >>

Ecommerce | February 26, 2016

SMBs: The top 4 tasks you should automate today

Most small business owners are very hands-on with their business. But, according to one expert, there are a few tasks that SMBs should make hands-off by automating. >>

Loyalty Marketing | February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there are still merits to trust flow. >>

Advertising | February 26, 2016

60% of travel brands now using Instagram as part of marketing mix

Travel companies now use a wide variety of websites for marketing their destinations, and it's clear from the sites they use that imagery is a critical part of the travel decision-making process. >>



Ecommerce | February 26, 2016

IMRG: 51% of online sales in UK how happen on a mobile device

It's official - the percentage of UK online retail sales made via a mobile device is now past the halfway mark, according to new figures released by IMRG. >>

Advertising | February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. >>