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BizReport : February 17, 2016 Archive

February 17, 2016 Archive

Ecommerce | February 17, 2016

Survey: Airlines missing the loyalty mark

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter (22%) say they care whether their preferred hotel or airline is offered during booking. >>

Advertising | February 17, 2016

Ad Roundup: Solutions to increase data, engagement

In today's advertising roundup, two releases across the online and mobile spaces that should help brands better engage with in-market consumers. >>

Blogs & Content | February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. >>

Advertising | February 17, 2016

New no-nudity Playboy sees rise in advertisers

When Playboy dropped nudity from its website in 2014 its audience began to align with the coveted Millennial and website visits rose significantly. Now that the men's magazine had dropped full-frontal nudity in its printed publication the number of advertisers has risen. >>

Ecommerce | February 17, 2016

Is your product a "Buy Me Once" product?

What have Dr Martens, Le Creuset, Tweezerman and Darn Tough all got in common? All are built to last and feature on a unique website that aims to sell only products that are guaranteed to last a lifetime. >>

Mobile Marketing | February 17, 2016

2017 will see smartphones oust tablets as dominant mobile shopping tool

The days of tablet dominance in mobile commerce are almost over, according to new research from eMarketer. >>