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BizReport : February 12, 2016 Archive

February 12, 2016 Archive

Mobile Marketing | February 12, 2016

Top 3 annoyances for mobile shoppers

While mobile shopping is definitely on the rise around the world, there are still some hiccups in that arena. According to new data from Bizrate Insights, a division of Connexity, shoppers want mobile to be fast and simple. Here are their top 3 issues with m:commerce. >>

Research | February 12, 2016

Study: Black Millennials betting on themselves

Several studies have shown that Millennials, as a whole, approach work differently than Gen X or Y or even Boomers. But, one new study takes this one step further: according to researchers African-American Millennials want to work for themselves. >>

Advertising | February 12, 2016

Top 3 tips to take Valentine's strategies year-round

Valentine's Day is less than forty-eight hours away, but the strategy used to engage consumers for the holiday doesn't have to be over. Interactions Marketing has released a string of tips geared toward Valentine's engagement, but the tips could also be used year-round. Here are three of our favorites: >>

Internet | February 12, 2016

No age limit to looking for love online

With Valentine's Day on the horizon, the Pew Research Center has released findings of a survey into just how many people now look to online dating or mobile apps to find the perfect partner. >>



Research | February 12, 2016

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau. >>

Email Marketing | February 12, 2016

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. >>