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BizReport : February 11, 2016 Archive

February 11, 2016 Archive

Advertising | February 11, 2016

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. >>

Email Marketing | February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. >>

Ecommerce | February 11, 2016

Platform promises to connect marketers, consumers

Elite SEM has launched the Shopping and Feed Division, a new space that is set up to connect brands and marketers with in-market consumers. The platform manages brands' comparison shopping engines, Google and Bing Shopping spaces and data feeds. >>

Mobile Marketing | February 11, 2016

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop. >>



Mobile Marketing | February 11, 2016

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. >>