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BizReport : February 10, 2016 Archive

February 10, 2016 Archive

Mobile Marketing | February 10, 2016

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion (globally) by 2020. >>

Mobile Marketing | February 10, 2016

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space. >>

Internet | February 10, 2016

Report: Pressure is on for security pros

The pressures are mounting for cyber security professionals, and the pressure isn't just in preventing or recovering from breaches. More than 10% say they fear losing their job because of security breaches. >>

Advertising | February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. >>



Mobile Marketing | February 10, 2016

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. >>

Ecommerce | February 10, 2016

Two countries, two different spending trends for Valentine's Day

A new survey in the UK suggests that loved-up shoppers will shell out more to celebrate Valentine's Day this year than last, while things are quite different in the U.S. >>