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BizReport : February 9, 2016 Archive

February 9, 2016 Archive

Advertising | February 09, 2016

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. >>

Ecommerce | February 09, 2016

Survey: SMBs getting out the vote

The Iowa Caucus is over, and New Hampshire isn't far off. In the US, consumers and businesses are fully into the election year, and according to one report businesses are getting out the vote. Small business owners are getting out the vote this year. >>

Loyalty Marketing | February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. >>

Mobile Marketing | February 09, 2016

Laptops more popular than mobile for travel research

While mobile use appears to be dominating consumer behavior, new research from RhythmOne reveals that, when it comes to travel research and purchasing, laptops are the most-used device. >>

Search Marketing | February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. >>

Advertising | February 09, 2016

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. >>