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BizReport : February 8, 2016 Archive

February 8, 2016 Archive

Mobile Marketing | February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. >>

Loyalty Marketing | February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more than 90% more when redeeming their reward points. >>

Ecommerce | February 08, 2016

Top 3 challenges facing retailers and how to solve them

Retailers have more channels than ever with which to engage shoppers. There are store channels, online and mobile sites, social media. Which these have opened the lines of communication, they may have also complicated the retailers-shopper relationship. Here are three solutions to the challenges retailers face. >>