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BizReport : February 5, 2016 Archive

February 5, 2016 Archive

Advertising | February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015. >>

Trends & Ideas | February 05, 2016

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount of money to buy into it. >>

Ecommerce | February 05, 2016

Expert: Retail's trends to watch

Ask a retail veteran and they might tell you the best thing about retail is that it always changes. Season to season, trend to trend, nothing stays the same for long. One expert believes there are trends from the 2015 holiday season which can be used an indicators to where retailers need to go next. >>

Mobile Marketing | February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. >>



Ecommerce | February 05, 2016

Report: Fraud attacks up 80%

As more consumers use not only credit cards but online shopping venues, more retailers are being hit with fraud. According to data from ThreatMetrix 2015 say an 80% YoY increase in fraud attacks. More than 20 million of the attacks stoppby by ThreatMatrix were from new account creators. >>