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BizReport : February 4, 2016 Archive

February 4, 2016 Archive

Trends & Ideas | February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. >>

Mobile Marketing | February 04, 2016

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change retail. >>

Ecommerce | February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. >>

Social Marketing | February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. >>



Mobile Marketing | February 04, 2016

Accenture: Shoppers' mobile expectations not being met

More shoppers are demanding more retail services via mobile, yet retailers are failing to meet these expectations, according to new research from Accenture. >>

Ecommerce | February 04, 2016

Thanksgiving Day outstrips Black Friday in retail websites visits

In the two months to the close of 2015, Americans paid 11.5 billion visits to the top retail sites in the Hitwise Retail 500, a significant increase from the previous year. >>