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BizReport : February 3, 2016 Archive

February 3, 2016 Archive

Advertising | February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. >>

Mobile Marketing | February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. >>

Advertising | February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. >>

Mobile Marketing | February 03, 2016

Research reveals differences in transport, travel preferences between iOS and Android users

Analysis of searches made on UK mobile search engine Gopili reveals key differences in the travel and transport preferences between iOS and Android users. >>



Social Marketing | February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new data from Sprout Social. >>

Advertising | February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are accidental. >>