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BizReport : Ecommerce : January 11, 2016


Verint: Most suspicious of online security

The new year doesn't mean the feelings of consumers have changed when it comes to one thing: data privacy. According to one new report about half of consumers continue to be suspicious about data privacy.

by Kristina Knight

More than half of consumers in the UK, Germany and France say they are concerned about data privacy; 49% of US consumers say the same. The numbers go steadily down in other developed nations, including Australia, Netherlands and New Zealand.

"In today's environments, organizations need to focus on laying foundations for customer relationships that are based on trust," said Nick Nonini, Verint Systems. "This comes down to getting the basics right, leveraging technology and analytics to better understand what is really on the minds of customers, and then working to help ensure the right resources are in place to address evolving needs, issues and requirements."

Other interesting findings from the report include:

• 43% of consumers trust their bank to keep their data safe
• 3% of consumers trust utility companies to keep their data safe
• 2% trust retailers to keep their data safe






Image via Shutterstock

Tags: advertising, ecommerce, online privacy, online security, Verint Systems








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