News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile to influence more couponing
Mobile is becoming an important channel for couponing. Consumers are using mobiles both in-store and before entering to find coupons and coupon codes to use in their shopping. According to one expert, mobile will become even more important over the next year.
Kristina: How has digital couponing changed over the past year?
Kate Atty, Director of Marketing, Persio: In 2015, nearly all mobile users searched for coupons on their phone. Usage and redemption has been on an upward trend for the past several years, and retailers have responded by incorporating coupons into their overall strategy, fueling the cycle by making it easier for shoppers to find and use them. Coupons.com reported that heavy coupon users spend 114% more than non users, and actually shop 47% more often than others. In 2015 we saw many retailers adopt innovative tactics to fuel the growth of this trend.
Kristina: What role is mobile now playing with digital coupons?
Kate: In all likelihood, mobile is the reason for the resurgence of coupons of late. The simple convenience of being able to add and store a coupon on the device until it's ready for use eliminates any of friction for users of printed coupons. Mobile coupons can include a countdown timer showing how long the user has until it expires, or associated calendar alerts notifying customers of validity window. This prevents frustration of a shopper who gets to the counter only to realize the coupon has expired and choose between paying full price or abandoning the items altogether.
Kristina: Are retailers making the most of coupons?
Kate: Some are, but many still have a suboptimal user experience when it comes to acquiring coupons. Jo-Ann Fabric & Craft Stores features a "take it with you" option on the coupons section of their site, where shoppers can simply select the offers they want, check "take it with you," prompting a pop up where they can and enter in their mobile number or email. The offers they selected are immediately sent directly to their phone, email, or both based on their selection. This experience stands in stark contrast to printing the entire web page of coupons, cutting them down and not losing them before getting to the store, as is the case for many retailers still offering printable coupons on their site.
Image via Shutterstock
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...