News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Expert: Look for more mobile in 2016
Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready.
Kristina: How is mobile changing ecommerce?
Jonathan Opdyke HookLogic, CEO & Co-Founder, HookLogic : For brands and retailers alike, this means they must think 'mobile first.' From an advertising perspective, this translates to native - there simply isn't any other room for media types on ecommerce sites on the smaller screen. The mobile experience has to be top-notch and retailers can make sure they focus on this in 2016, as the numbers are likely to be even higher in the next holiday season.
Kristina: How can retailers do a better job of using e- and m-commerce for their in-store customers?
Jonathan: Retailers are making great progress in innovating how mobile, web and the store seamlessly serve the customer together. It's important that product details such as price, description, availability, shipping and time all be readily available to the shopper at all times and across all devices. Arming sales associates with mobile devices and/or access to the ecommerce site is a great way to provide a great in-store experience, while bringing in the convenience and wealth of information available via digital channels.
Kristina: What about online orders for pick-up or delivery. Are those areas of the consumer space beginning to show an uptick in use?
Jonathan: There was a big growth of 'order online, pickup in-store.' There was also growth in online grocery delivery and pickup. This is good news for retailers because many shoppers make additional purchases when they come in to retrieve their items. Given this trend, retailers must ensure that in 2016 they have the technology in place to handle in-store pickup, as well as strive for same-day pickup, a fulfillment option that is rapidly becoming an expected consumer preference.
Image via Shutterstock
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...