BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Advertising : January 15, 2016


Borrell: Local advertising growth in double digits in 2016

Local advertising in the U.S. will exceed usual single-digit growth this year, according to new data from Borrell Associates, thanks to state and local election advertising.

by Helen Leggatt

Local advertising will witness growth of 16.4% from last year's $113 billion to $132 billion in 2015, according to Borrell Associates. That growth will be driven by an injection of $5.5 billion from state and local election advertising and $17 billion more spending from local businesses on digital media.

In fact, digital will comprise half of local ad expenditures, says the report, rising to two-thirds by 2020.

Borrell's report breaks ad spending down by medium and reveals that while newspapers will see a 10.3% share ($13.5 billion, television 9.1% ($12 billion) and radio 7.6% ($10 billion), it is digital that takes the major share with 49.8% ($65.9 billion).

Targeted display advertising will have the biggest share of digital spending with $46.3 billion (70%) followed by video at $8.3 billion (12%) and paid search at $6.4 billion (10%).

Image via Shutterstock

Tags: advertising, local advertising, spending










Subscribe to BizReport





http://www.bizreport.com/2016/01/borrell-local-advertising-growth-in-double-digits-in-2016.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.