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BizReport : Advertising : January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers.

by Kristina Knight

First, Snaps has launched the new Conversations tool; the new offering gives retailers and brands the tools to engage directly with consumers through mobile messaging apps. The release supports Facebook Messenger; Snaps plans to add integrations with Kik, Tango and other mobile apps soon. The conversations tool is currently in Beta.

And Just has selected BlueConic to improve their data collection efforts. Through the partnership BlueConic's platform will connect customer data points throughout the purchase journey.

"We understand the challenge that marketers face as they try to synchronize the customer data they collect from disparate sources across all systems, including tools such as email and advertising," said Bart Heilbron, CEO and Founder of BlueConic. "BlueConic not only solves this issue for brands, but we go a step further by creating the opportunity for marketers to turn customer insights into results by creating personalized interactions that drive conversions. is a great example of a digital organization working to bring personalization to the next level and we are excited to help them achieve their goals."

Meanwhile, Airbiquity has launched partnerships with Alpine Electronics and Arynga. The Alpine partnership will make Airbiquity the infotainment provider for their Restyle aftermarket automotive dashboard systems while the Arynga partnership will use Airbiquity to provide cloud-based software updates to car systems.

Tags: advertising, advertising tools, Airbiquity, BlueConic, mobile marketing, Snaps

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