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BizReport : : January 14, 2016


45% of consumers intend to own or invest in smart-home technology in 2016

A survey by real estate firm Coldwell Banker reveals insights into U.S. consumers' attitudes and intentions surrounding connected, smart home technology.

by Helen Leggatt

According to Coldwell Banker's survey of more than 4,000 U.S. consumers, 45% intend to invest in, or own, smart-home technology by the end of this year.

And, it's not just the technically savvy consumer that has their eye on such devices as connected fridges or app-driven home heating. A third (36%) said they did not consider themselves to be early tech adopters.

More than half of homeowners surveyed said that, in order to help sell their home faster, they would install smart-home products, of which 65% said they would invest $1,500 or more.

Smart-home tech is already in many homes, with entertainment devices such as TVs and sound systems the most popular. A third (31%) already have smart security and 30% smart temperature controls. Of those surveyed, two-thirds (63%) want to install smart security locks and alarms, 63% want smart heating solutions, 58% want smart lighting and 56% want smart safety features such as night lights and carbon monoxide detection.

"Close to five million existing homes were sold in the United States in 2014, which represents a huge white space for smart home manufacturers," said Sean Blankenship, chief marketing officer for Coldwell Banker. "We are aiming to be the conduit between these manufacturers and home buyers and sellers, and conducting this research was one of the first of many steps toward achieving this goal."






Image via Shutterstock

Tags: internet of things, real estate, technology, trends








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