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BizReport : Advertising archives : January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year.

by Kristina Knight

First, Going beyond presumptive analytics

"[We expect] automated machine learning and smart pattern discovery techniques will become a must-have to eliminate bias and overcome limitations associated with human analysts," said Arijit Sengupta, CEO, BeyondCore.

Second, using dynamic dashboards

"Much like presumptive analytics, conventional visualizations display what users assume they need to know, but more dynamic dashboards should set the new visualization standard, automatically populating with entirely new charts and graphs depicting up-to-the-minute changes as they emerge, revealing hidden insights that would otherwise be ignored by the typical dashboard array," said Sengupta.

Third, building in privacy

" [We expect] tighter privacy legislation to force changes in security solutions and data management as well," said Sengupta. "Analytics solutions that conduct analyses in the cloud will likely emerge as winners and gain market traction as companies look for solution providers to reduce their security risk."

Image via Shutterstock

Tags: BeyondCore, big data, data analytics, data collection

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